Fast facts:

Daniel Swarovski molded the company with his pioneering entrepreneurial spirit. Constant innovations, continual developments and modern strategies are both a challenge and a duty.

Today the Swarovski group unites the brands Swarovski Optik, TYROLIT, Swareflex, Enlightened and Schonbek.

For over 100 years, Swarovski, the brand synonymous with ingenuity, poetry and technology, has developed its supreme mastery of precision-cutting, to become the world’s leading producer of cut crystal, genuine gemstones and created stones.

The company, which has remained fully independent since its foundation in Wattens, Austria, in 1895, employs 28.000 people and maintains a presence in more than 120 countries worldwide.

Over the course of its history, Swarovski has produced innovations and inspired creative trends in fields as varied as jewellery, fashion, accessories, lighting and interior design, culture and industrial research and development.

The company draws its richness of expression from the cultural heritage of Mitteleuropa and its talent for forging links between the arts, science and economics.

Today, the name of Swarovski stands for exacting workmanship, quality and creativity all over the world.

 Swarovski Optik
SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specializes in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products and their functional and esthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects.

The TYROLIT Group is one of the world’s leadings suppliers of innovative solutions in grinding, cutting, drilling, honing, dressing and polishing. With about 4.600 employees in 27 production locations in 11 countries we offer TOP quality products combined with local, individual service.



High-quality and precision road safety reflectors with robust glass elements embedded into durable plastic surfaces, High-tech LED lighting elements and solar cells.


An ever-widening spectrum of Genuine Gemstones and Created Stones births a breathtakingly beautiful display of the mastery of light.


Schonbek - a crystal chandelier manufacturer

The premier crystal designer and manufacturer in the world, founded in Bohemia in 1870. The Company specialises in the design and manufacturing of fine quality crystal fixtures, ranging from contemporary to traditional, line voltage to low voltage, incandescent to LED, chandeliers to sconces and portable lamps.